Privacy policy

(State November 2019)


We, reifencom GmbH (Südfeldstr. 16, 30453 Hanover), operate a web shop on the website via which you can, after registration, primarily order car tyres, rims and accessories directly, or for inspection in the framework of the so-called "branch purchase" at one of our branches or have one of our premium partners make them available to you in the framework of the so-called "premium partner reservations" for the purchase on-site at the location of the premium partner. We as well as our branches appreciate the trust you have placed in us. Therefore, we place great emphasis on the protection of your personal data. With this Data Protection Declaration, we – as the operator of this website and responsible party according to Art. 4 No. 7 of the General Data Protection Regulation (Datenschutzgrundverordnung) – would like to inform you whether and how personal data are processed. The term personal data is defined in the General Data Protection Regulation (in the following "GDPR"). According to this, "personal data" are information that are related to an identified or identifiable natural person. Part of these are for example your real name, your address, your phone number or your date of birth. Information about your usage of this website can also be considered as personal data. When subsequently talking about "processing" your personal data, this encompasses the elicitation, storage, usage, blocking and deletion of these data.

Contact details of the data protection officer

You can contact the operating data protection officer(s) of the responsible party at

reifencom GmbH
Südfeldstr. 16
30453 Hanover

or via email:

1. Processing of personal data when visiting our website

When only using the website to gather information, i.e. when you do not register or transmit information to us otherwise, we only collect the personal data that your browser transmits to our server. When you look at our website, we collect the following data that are technically necessary to show our website and to guarantee the stability and safety. The legal basis for this is Art. 6 par. 1 lit. f GDPR:
IP address, date and time of the request, content of the requested page, access status/HTTP status code, data quantity, website (from which our web shop has been accessed), browser, operating system, interface (resolution), language, and browser version.

The data saved by us are deleted as soon as they are no longer necessary to guarantee the stability and safety of our technical systems.

2. Processing of personal data during the registration and order

With the registration and placing of orders (including "branch purchase orders"), the following personal data are collected from you: possibly company, form of address, first name, surname, address, area code, city, email address, telephone number, date of birth and access data (IP address, date and time of the request). These data are necessary to create your customer account, to process your order, and to be able to clearly identify you in case of requests. Furthermore we save the access data for the prevention of misuse. This purpose also is the basis for our legitimate interest of the data processing. The legal basis for the data processing is Art. 6 par. 1 lit. b GDPR or Art. 6 par. lit. f GDPR.

The data necessary for the business processing are saved and processed by us as well as possibly transmitted to affiliated companies in the framework of the order processing, to payment service providers for the handling of payments (credit card, direct debiting, Sofortüberweisung, financing, repayment pause and purchase on invoice), to parcel services or further third parties, as far as this is necessary for the order processing. Payment service providers will possibly process your data for their own purposes next to the pure processing of the payment, especially for misuse and fraud prevention. For further information, please read the data protection declaration of the payment service provider chosen by you. In case of orders in the framework of the "branch purchase", we possibly transmit your personal data to a branch of reifencom GmbH (Bielefeld) if the goods shall be delivered to one of the branches of reifencom GmbH (Bielefeld) according to your order, in order to enable to delivery of the goods to the branch. Reifencom GmbH (Bielefeld) only processes your personal data in order to keep the goods ordered read for you for personal inspection in the branch chosen by you. The legal basis for the data processing in the above named cases is Art. 6 par. 1 lit. b GDPR. The processing of your data is necessary to carry out the contract completed with you. We generally only save your data as long as it is necessary for the conduction of the contract completed with you, and until the expiration of the statutory warranty periods and the legal storage periods.

To carry out the previously named orders, we directly (in case of "branch purpose" possibly on behalf of reifencom GmbH (Bielefeld)) commission other companies and/or individual parties with the fulfilment of the tasks. Examples of these are for example parcel delivery, sending of letters or emails, as well as fitting partners. These service providers have access to your personal data as they need to them fulfil their tasks. However, they may not use them for other purposes. Furthermore they are obliged to treat these data according to this Data Protection Declaration as well as the applicable privacy laws. The legal basis for this data transfer is Art. 6 par. 1 lit. b GDPR if the data processing is necessary to carry out the contract with you, or Art. 6 par. 1 lit. f GDPR if we have a legitimate interest in the data transfer and your interests worth protecting do not predominate. This is especially the case when forwarding of your email address to a parcel service, so that he can name the exact delivery date. We assume that this is also of your interest. Further the delivery service is subject to special data protection obligations to protect the postal secrecy, so that there is no indication of predominant protection-worthy interests that could prevent the forwarding of the email address.

3. Data collection with cookies

3.1 Principles

When visiting our website, data is collected via so-called cookies – unless you have deactivated this function in your web browser – in order to offer you a more comprehensive service that is adapted for your user behaviour. Thereby the following principles apply:

What are cookies and will I be personally identified through them?

Cookies are alphanumeric tags within small files which are transmitted to the hard drive of your computer via your web browser. However, you can generally visit our website without telling us who are you. Through the cookies used on our website (see points 3.2. to 3.3) only usage data are collected, like the website from which you visit us and the websites that you visit from our page. These pieces of information are analysed for statistical purposes. You as a single user stay anonymous at all times.

For how long are cookies stored on my computer?

The dwell time of the individual cookie on your computer is – if your web browser generally accepts cookies – determined by the purpose of the cookie.

Some cookies are already deleted when you close your web browser (so-called session cookies), because they only contain information that was necessary for the visit of our website (like "remembering" what is in your shopping cart or the history of sales items you looked at on our website).

Other cookies are stored on your system for a longer period of time (1 month up to ten years), because a longer-term user profile should be created, which should help us and our advertising partners to offer interesting advertisements to you as a customer on other websites as well.

Can I prevent data collection and storage through cookies?

Yes, you can. We explain how you can do this under points 3.2. and 3.3 below.

3.2 Usage of own cookies

For the functionality of our website we set cookies that make it possible for our systems to recognize your browser and to offer special services to you.

The approval of the cookies is mandatory for the comprehensive workability of the functions of this website!

However, you can object to the data collection by changing the settings of your web browser as follows:

The documentation or help function of your web browser explains you how you can prevent your web browser to accept cookies or how you can get a message from your web browser when cookies are being sent from one website, so that you can then accept or reject the individual cookies. These setting options are mostly found in the menu "Privacy" in the respective web browser.

We generally recommend you to completely log off after using a computer in case you share the computer with others and the browser is set to automatically accept cookies.

3.3 Usage of cookies through third parties for advertising purposes / re-targeting

In order to be able present you as our customer with interesting advertisements, we work together with

  • Google Inc.

(so-called "third parties") for online marketing purposes.

These third parties also collect data about your user behaviour by setting cookies (see point 3.1. above), but also do not link these usage data to personal data. In order for you to also get interesting advertisements on other websites, the so-called re-targeting is thereby also used. Thereby data about your user behaviour on our website is stored on your computer through a cookie. If you then visit a website of our advertising partner, advertisements that match your stored user behaviour are shown. We also have a legitimate interest in these usage purposes. The legal basis of the data processing is Art. 6 par. 1 lit. f GDPR. An allocation of the usage behaviour on our website to individual natural persons is neither possible to us nor to third parties.

You can also opt out of the collection and analysis of these user data through cookies from third parties by changing the settings of your web browser. Most of the current browsers hereby allow you to differentiate between first-party cookies (see point 3.2.) and third party cookies.

Our partners also give you the possibility to directly object to the use of cookies by these companies using a button (opt-out), which means without completely deactivating the cookie-function of your browser.

Here you can inform yourself about the data collection through Google, Inc. in the framework of Doubleclick and object to the data collection under "How you can control advertising cookies":

If you want to find out more about the data protection or the storage period of cookies at our partners, please read their data protection regulations.

4. Data collection by third parties to analyse data traffic ("Web Analysis", "Web tracking")

We use tracking technologies, namely the service Google Analytics as well as technologies of etracker GmbH, for the purpose of a customer-oriented design and an optimization of our website. In the following you find descriptions of the functionality of these services as well as links to the respective opportunities to opt out.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; "Google"). The usage includes the operating mode "Universal Analytics". With this, it is possible to assign data, sessions and interactions via several devices to a pseudonym user ID, and to analyse the activities of a user across multiple devices.

Google Analytics uses so-called "Cookies", text files that are stored on your computer and thereby enable the analysis of the usage of the website by you. The information about your usage of this website generated through the cookie is usually transmitted to a Google server in the USA and saved there. In case of the activation of the IP-anonymisation on this website, your IP address is shortened within the member states of the European Union or in other states that are parties to the European Economic Area Agreement beforehand. The complete IP address is transferred to a Google server in the USA and shortened there only in exceptional cases. The IP address transmitted in the framework of Google Analytics by your browser is not amalgamated with other data by Google. Google will use these information on behalf of the operator of this website in order to asses your usage of the website, to create reports about the website activities and to deliver further services linked to the website usage and the internet usage to the website operator. This purpose also is the basis for our legitimate interest of the data processing. The legal basis for the usage of Google Analytics is Art. 6 par. 1 S. 1 lit. f GDPR. Sessions and campaigns are terminated upon expiry of a certain time period. By default sessions are terminated after 30 minutes without activity and campaigns after six months. The time limit for campaigns can be a maximum of two years. You can find further information about the terms of use and data protection under or under

You can prevent the storage of cookies through corresponding settings of your browser software; however, we point out to you that you possibly cannot use all functions of this website entirely in this case. You can further prevent the elicitation of the data generated by the Cookies and linked to the usage of the website (incl. your IP address) to Google as well as the processing of these data through Google by downloading and installing the Browser-Add-on. Opt out cookies prevent the future recording of your data when visiting this website. In order to prevent the recording through Universal Analytics throughout several devices, you need to carry out the opt out on all systems used. By clicking here, the opt out cookie is set: Deactivate Google Analytics.

Please note that Google Analytics has been extended with the code "anonymizeIp" in order to guarantee an anonymised recording of IP addresses (so-called IP masking).


The provider of this website uses services of etracker GmbH from Hamburg, Germany ( for the analysis of user data. Thereby cookies are used that enable a statistical analysis of the usage of this website through your visits as well as the display of use-related content or advertisement. Cookies are small text files which are stored on the terminal equipment of the user by the internet browser. etracker Cookies do not include information that enable the identification of a user.

The data generated with etracker are processed and saved on behalf of the operator of this website by etracker in Germany exclusively and thereby underlie the strict German and European data protection laws and standards. etracker has been independently checked, certified and priced with the data protection seal of quality ePrivacyseal concerning this matter.

The data processing is made on the legal basis of Art. 6 par..1 lit f (legitimate interest) of the EU General Data Protection Regulation (EU-GDPR). Our legitimate interest lies in the optimization of our online offer and our web presence. As our visitor’s privacy is especially important to us, the IP address is anonymised at etracker as soon as possible, and login and device identification at etracker are converted to a clear key that is not assigned to a person. A different use, merge with other data or forwarding to third parties by etracker does not take place.

You can object to the data processing described above any time as far as this is done personalized. Your objection does not have any negative consequences for you.

I object to the processing of my personal data with etracker on this website.

You can find further information about the data protection at etracker here.

5. Usage of social plug-ins

This website uses social plug-ins of the provider

  • Facebook (provider: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)

These plug-ins usually elicit data from you by default and transmit them to the server of the respective provider. To guarantee the protection of your privacy, we have taken technical measures to guarantee that your data are not recorded by the provider of the respective plug-ins without your consent. When calling up a page where plug-ins are integrated, these are deactivated first of all. Only when clicking on the respective symbol, the plug-ins are activated and you thereby give your consent that your data are transmitted to the respective provider. The legal basis for the usage of the plug-ins is Art. 6 par. 1 lit. a and lit. f GDPR.

After activation, the plug-ins also collect personal data like your IP address and send these to the server of the respective provider, where these are saved. Further, activated social plug-ins set a cookie with a unique identification when the respective website is called up. That way the provider can also create profiles about your user behaviour. This also happens when you are not a member of the social network of the respective provider. Should you be a member of the social network of the provider, and should you be logged-in to the social network during the visit of this website, your data and information about the visit of this website can be linked to your profile on the social network. We do not have influence on the exact scope of the data elicited by the respective provider. For further information about the scope, kind and purpose of the data processing and about rights and configuration options to protect your privacy, please refer to the data protection information of the respective provider of the social network. These can be retrieved under the following addresses:

6. YouTube

We have integrated videos from the provider "YouTube" (YouTube LLC with principal place of business in 901 Cherry Avenue, San Bruno, CA 94066, USA) on our website. Thereby we use the so-called "Extended data protection mode". This means that no cookies are stored on your computer and that no data are transferred to YouTube as long as you do not play the integrated videos. Should you play the integrated videos, YouTube will save a cookie on your computer and there may be a data transfer to YouTube. Should you be logged-in to YouTube, these data can be linked to your YouTube profile. You can find further information about the kind and usage of the data collected by YouTube here: The legal basis for the usage of the plug-in is Art. 6 par. 1 lit. a and lit. f GDPR.

7. Google Maps

You have the possibility to search for branches or fitting partners in your postal code area on our website. For this purpose we have integrated "Google Maps", an offer of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on our site. A processing of your postal code does not take place by us, but by Google directly. You can find further information about the processing in the data protection information by Google under

8. Email newsletter

Should you have agreed to receive our email newsletters, we process your email address as well as optionally your first name, your surname, your gender and your postal code. Further we save the data of your consent. We process these data only for the purpose of sending the email newsletter to you, as well as in case of optional information to adjust the newsletter individually for you.

You can withdrawal your consent to the receipt of the newsletter as well as your consent to the processing of your personal data for the transmission of the newspaper any time with effect on the future.

For this purpose it is sufficient to send an informal note
via email to: or by clicking the Unsubscribe link in the newsletter.

The legal basis for the processing of your data is Art. 6 par. 1 lit a GDPR. We save your data as long as it is necessary for the dispatch of the newsletters. In case of an unsubscribtion, we will delete your data or block your email address in order to make sure that you do not receive further newsletters from us.

9. Your rights

You have the right to get information about the personal data stored concerning you at any time (Art. 15 GDPR). For this it is sufficient to send an informal note to:

reifencom GmbH
Data protection
Südfeldstr. 16
30453 Hannover

or via email:

According to the respective statutory requirements, you further have the right of correction (Art. 16 GDPR), the right of limitation of the processing (Art. 18 GDPR), the right of deletion (Art. 17 GDPR), the right of objection Art. 21 GDPR) and the right of data portability (Art. 20 GDPR).

Upon receipt of your message, we will check your rights and give feedback to you as soon as possible. In case of an objection to advertisement, we will block and delete the personal data stored about you immediately and no longer use these data for marketing purposes.

Irrespective of these rights and the possibility to asset other administrative or juridical remedy, you have the possibility to assert your right of complaint at a supervisory authority, especially in a member state of your address, your work place or the place of the supposed infringement any time if you assume that the processing of the personal data concerning you infringe data protection regulations (Art. 77 GDPR).

10. Protective measures

In order to protect safety of your information during the transmission, we use Secure Socket Layer Software (SSL). This software encodes the information transmitted by you. When confirming your order we do not unveil your credit card number. In the course of the order process, we naturally transfer the entire credit card number to the credit card company in charge.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of the personal information of our customers. These security measures include that we occasionally ask you to provide proof of your identity before we disclose personal information to you.

It is important for you to protect yourself against unauthorized access to your password and to your computer. In case you share the computer with others, you should make sure to log out after each session.

11. Further questions and comments

Should you have further questions about data protection at reifencom GmbH, feel free to contact us at, and we will try to dispel your concerns.

Our company is constantly changing. Our Data Protection Declaration changes likewise. We reserve the right to send you messages about our directives in force at certain periods of time. Nonetheless you should visit our website regularly and take note of changes.

Unless otherwise regulated, the usage of all information that we have about you and your customer accounts is governed by this Data Protection Declaration.

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